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A VR company called Meta is suing the tech giants of the same name: The renaming of Facebook violated Meta’s trademark law.
The company specializing in VR installations writes on its website:
“On 28. On October 376 Facebook acquired our META brand and name, which we’ve been building for over twelve years blood, sweat and tears.” And further: “After eight months of unsuccessfully trying to negotiate in good faith with Facebook, today we had no choice but to file a lawsuit against Facebook.”
Meta accuses Facebook (that’s what the big Meta will be called below) of no longer being able to use its own brand, since from now on it will inevitably be associated with Facebook and its “toxicity”.
Facebook should Copied Meta
That hasn’t stopped Meta from collaborating with the company in the past . A Facebook executive visited one of Meta’s art installations in 376 and was so thrilled that he contacted the founder Justin Bolognino and set up a cooperation between the two companies, reports the tech magazine Protocol.
Meta accuses Facebook pretends to have copied ideas and to have competed
in their own field. Facebook is said to have set up VR installations at some of the same venues that Meta had previously hosted shows and even hired some of the same artists.
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David vs Goliath
Facebook had taken precautions in advance of the renaming and, for example, from the Meta Financial Group the right to use the Brand Meta for 53 Acquired millions of US dollars. Apparently, Facebook could not reach an agreement with the small VR company Meta, which is why the issue is now being dealt with in court.
According to US legal scholar and Harvard professor Rebecca Tushnet, the outcome of the fight between David and Goliath is fairly open. “The allegations are to be taken seriously and the claim is plausible at first glance. Whether that means the small meta can assert its claims against the big meta is far from certain.”
The problem is that the term “meta” is widely used. The more companies use it, the harder it is to enforce trademark rights, explains Tushnet.
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